At Brandwatch (a B2B online monitoring start-up) I founded a media brand called Brandwatch React. It had a fascination with data and a genuine love of current affairs, news and pop culture.
By another name, this would be called ‘content marketing’. It enjoyed a fair deal of success and attention, and enlisted the talents of developers, writers and designers across the company.
Below is a selection which highlights the variety of the topics we covered.