At Brandwatch (a B2B online monitoring start-up) I founded a media brand called Brandwatch React. It had a fascination with data and a genuine love of current affairs, news and pop culture.
By another name, this would be called ‘content marketing’. It enjoyed a fair deal of success and attention, and enlisted the talents of developers, writers and designers across the company.
Below is a selection which highlights the variety of the topics we covered.
General Election 2015
For our activities over #GE2015, Brandwatch React was nominated for UK B2B PR award, being covered multiple times by all major national publications.
— Brandwatch React (@BW_React) May 7, 2015
This article got the front page of Reddit when it was published, and it keeps ending up there. I’ve noticed the comments get more sympathetic towards Mr Trump over time.
This isn’t the most cutting-edge journalism, but it made some nice visualisations.
Tech fans tweet far more frequently than everyone else. It makes for great investigations.
Article, Press Release: Apple Pay Isn’t Working for Thousands of People
Article, Reddit Hit: Thousands Are Swapping Spotify for Apple Music